A suite of bespoke icons unique to a business is essential to reinforce brand recall. Utilised the world over, they reduce the need for text making room for clean communication. Keeping in mind scale and readability, icons are quick and straightforward to produce.
Often the client doesn’t know what the actual icon image is yet, but knows they need to produce one for a commonly used term in their business or looking to be the first in their industry to turn their unique terminology into icons.
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